ALLYSHA MORENO – JUST LET IT OUT from ARMES PHOTOGRAPHY on Vimeo.

CLIENT:
BARNHART COMMUNICATIONS and THE WYOMING DEPARTMENT OF HEALTH YOUTH SUICIDE PREVENTION PROGRAM

BRIEF:
Focusing on Wyoming youth suicide prevention, worked in conjunction with Denver advertising agency Barnhart Communications, on behalf of the Wyoming Department of Health Youth Suicide Prevention Program.
One of the project’s encompassed five vignettes that each focus on a different Wyoming resident who either attempted or lost a loved one to suicide.
The stories are intended to speak to Wyoming youth and young adults about the ramifications of suicide and its effects on those left behind.
Special field reporting and interviews by Denver, Colorado based journalist Melanie Asmar.

TECHNICAL BRIEF:
Location: Wyoming (multiple locations including: Rock Springs, Casper, Cheyenne and Wind River)
Still photography and HD video.
Publishing methods include the campaign’s website and blog, JUSTLETITOUT.ORG, the campaign’s Facebook Page and scheduled :15 and :30 Public Service Announcements (PSA).
The PSAs are is also shown in Wyoming movie theaters while running concurrently with a multifaceted Facebook advertising campaign.

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