BARNHART COMMUNICATIONS and THE WYOMING DEPARTMENT OF HEALTH YOUTH SUICIDE PREVENTION
BASIC STRATEGY & OBJECTIVE:
Working in conjunction with Denver advertising agency Barnhart Communications, on behalf of the Wyoming Department of Health Youth Suicide Prevention Program, our overall focus was Wyoming youth suicide prevention and speaking to Wyoming youth and young adults about the ramifications of suicide and its effects on those left behind.
Through the use of strategic visual storytelling and honest narrative we invite the community to open a vibrant dialog about suicide, in which we believe to be the first step in working to chip away and erase the stigma associated with this extremely complex and growing mental health issue.
Produce five well edited, researched and reported vignettes that each focus on a different Wyoming resident who either attempted or lost a loved one to suicide.
Share the video via the numerous visual social media outlets available to most internet users – with a heavy presence and focus on Facebook, YouTube and the campaign’s dedicated single-topic platform, JUSTLETITOUT.ORG
Suicide, it may seem like it’s your only choice but think about the loved ones you leave behind.” – Allysha Moreno
Allysha Moreno, a young mother of two and resident of Cheyenne, speaks below in part three of our five part short documentary web series focusing on Wyoming youth suicide prevention.
Below is a Facebook embed documenting the number of comments, likes and shares this particular video has received since being posted on the campaign’s Facebook page September 12, 2012; Allysha’s Story: Let It Out.
As of June 25, 2013 Allysha’s video has:
- 700 ORGANIC SHARES to individual’s personal Facebook profiles.
- OVER 2260 ‘LIKES’
- COMMENTED ON OVER 200 TIMES by Facebook users sharing their own story of the effects of a loved one’s suicide or stories of their own attempt.
WHAT DO ALL THESE NUMBERS MEAN?
Well, first of all it presents a clear picture that the message was overwhelmingly received as a positive step forward in helping to erase the stigma associated with suicide and further reinforces our fundamental principals based on the belief that a story without strategy is simply content.
VIDEO PRODUCTION SERVICES / VIDEOGRAPHY / VISUAL STORYTELLING / SINGLE-STORY and/or SINGLE-TOPIC PLATFORMS / MENTAL HEALTH REPORTING / PTSD / HEALTH CARE